The Blogger

Miss Wordsmith Lane is Sarah Ayoub, a mistress of organised chaos and a multi-tasker in the form of a freelance journalist, copywriter, University of Sydney researcher, public speaker, aspiring novelist, and co-founder of Trespass magazine.

Nerdy, culture-savvy and a tad over-excited, she flits between university study (where she’s preparing for a doctorate), shopping centres (where she impulse-buys things like designer handbags and chocolate coins) and her bedroom, (where she writes at a computer surrounded by writer’s mess).

Shy but flamboyant, a brain but a bimbo, conservative but open-minded, Sarah decided to pursue a career as a journalist because she wanted to be Lois Lane and Clark Kent’s love child (inheritor of enviable journalistic skills and the ability to fly) and because her plan to be a psychiatrist was shelved after a viewing of The Sixth Sense. Desperately in need of a time machine, Sarah Ayoub is an iron fist in a velvet glove – and a walking contradiction that makes perfect sense.

Sarah is available for commission/work in the following areas. Please get in touch by emailing sarah@wordsmithlane.com for more information.

Journalism & Writing:  

From fashion to social commentary, how-to’s to political pieces, profiles to reviews, Sarah’s freelance journalism portfolio is diverse and all-encompassing. She has been published in ABC Unleashed, The Punch, Cleo, Notebook:, Yen, Shop til you Drop, Sunday Magazine, Girlfriend, Cosmopolitan, Eureka St, and more. Sarah is able to review, investigate, discuss and argue on a matter of topics, relying on engaging writing, up-to-date research, expert commentary and reliable case studies to take each piece to the best and most original level possible, and within a fast turn around time. Sarah is currently working on her first novel.

Copywriting:

Maximise the potential of your brand with tailored copy that conceptualises your market and services. Sarah has worked as a copywriter and editor for various organisations, offering a host of services that all utilise the written word and its power to transform and enhance a message. These include website copy, product & company backgrounders, catalogue copy, flyers, newsletters, press releases, invitation copy, CV’s and cover letters, and more. Please do not hesitate to contact Sarah for a free quote or the copy of the rates and services card.

Speaking & Profiles:  

Sarah has been featured on television (Mornings with Kerri-Anne & Today Tonight), radio (SBS Radio & Light FM Melbourne), writer’s festivals and forums as a speaker and delegate, and has spoken at schools in a motivational capacity. She has also been profiled in magazines, blogs and in the Sydney University Postgraduate prospectus for 2010.

As a member of her school alumni, she has introduced the Premier of NSW Nathan Rees at a function, had a chat with Prime Minister Kevin Rudd as a delegate with the National Student Leadership Forum in 2009, and been mentioned in Lebanese newspaper Editor Tony Kazzi’s book Brilliant Faces, a collection of over 300 biographies of Australian-Arab artists, academics, writers and political figures whose work has contributed to Australian Society.

Editing:

Together with fellow writer Olivia Hambrett, Sarah was responsible for the establishment, and co-editing, of online Gen-Y creative magazine Trespass, when it launched in December 2008. She also edited the summer edition of a small, street-press niche publication in 2006, which involved implementing flat plans, styling and sourcing contributors as well as product for placement.

Guest Slots & Interviews:

Sarah is readily available for guest columns, posts and editing slots on various publications and media channels. And she is always more than happy to fulfill interview requests, or to have her work profiled within your site, publication, organisation or channel.